What if . . .

there was a secret ingredient to integrate the pieces of your startup into a clear, compelling vision?

We develop strategies and programs that persuade, promote growth, and make investors happy.

Get solutions that stick.

With experience from Web1.0 to Web3, glue helps startups clarify their vision, craft a persuasive narrative, and create a memorable brand. Our wide-ranging expertise includes B2B, B2C, startup-to-acquisition, and everything in between.

What we glue

  • We develop comprehensive, integrated marketing plans and programs that accelerate your launch and growth all the way through acquisition or IPO — as your outsourced marketing team or a supplement to an in-house team. We work well with leadership teams, product marketing, engineering, and other stakeholders.

    We can handle everything from your competitive analysis, SWOT, and GTM to your communications framework, website, social media, and more.

  • What are you trying to say — and how are you saying it?

    Our specialized approach builds consensus among key stakeholders and creates a “sticky” brand — with a distinctive voice, positioning, and messaging framework that sets your business apart.

  • Whether you’re a startup or an evolving brand, we can help you make an indelible impression with a distinctive name and brand system that are built to last.

    For example, the brand system we developed for Roku remains as fresh today as it was at the company’s inception.

  • We’ll craft a consistent, compelling brand narrative that resonates with each of your audiences — taking you from seed and series rounds to board presentations, sales decks, collateral, and more.

  • We can manage and optimize your social and digital media, websites, photography/video, content marketing, events, PR agencies, and a whole lot more. Just ask us!

    For example, we developed a content strategy that grew Snickerdoodle’s engagement by more than 700% in just a few months.

A few who’ve been glued…

Here are some of the organizations we’ve helped launch and grow — from the dot-com days to the data revolution.

We’re also passionate and knowledgeable about working with advocacy groups and campaigns.

Venn Diagram of glue clients showing our work in startups and acquisitions as well as advocacy marketing, featuring companies like Microsoft, Roku, WebTV, Aura Frames, and Johnson & Johnson.

The glue philosophy

To be the “glue” in an organization means uniting your team with a focus toward a common goal — bonding all the pieces together.

We’re not a typical agency — we immerse ourselves in your business and stick with you to lighten your burdens, infuse a sense of fun and humor, and ensure success.

Who we are

We’re strategic marketing and branding experts who create innovative, comprehensive solutions and programs that help startups launch and grow.

Strategies that stick.

Strategies that stick.

Our customized solutions are based on years of startup experience, so we know what sticks — and what doesn’t.

Let’s talk about what glue can do for you.