Strategies that stick

We develop strategies and programs that persuade, promote growth, and make stakeholders happy — for startups and beyond.

What we glue

From startup to small business to large enterprise, Glue Strategies helps you clarify your vision, craft a persuasive narrative for customers and investors, and create a memorable brand identity — for storytelling that sticks.

From startup to small business to large enterprise, Glue Strategies helps you clarify your vision, craft a persuasive narrative for customers and investors, and create a memorable brand identity — for storytelling that sticks.

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The Glue Philosophy

Being the “glue” in an organization means bonding all the pieces together, uniting your team with a focus toward a common goal.

We’re strategic partners who immerse ourselves in your business and stick with you to lighten your burdens, infuse a sense of fun and humor, and ensure success.

What we glue…

Glue helps you clarify your vision, craft a persuasive narrative, and create a memorable brand identity for storytelling that sticks.

Our wide-ranging expertise includes B2B, B2C, startup-to-acquisition, strategic marketing, communications, advocacy, and everything in between.

Marketing Strategies & Programs

Glue develops comprehensive, integrated marketing plans and programs that accelerate your launch and growth all the way through acquisition or IPO — as your outsourced marketing team or a supplement to an in-house team.

We work well with leadership teams, product marketing, engineering, and other stakeholders. We can handle everything from your competitive analysis, SWOT, and GTM to your communications framework, website, social media, and more.

Messaging & Positioning

What are you trying to say — and how are you saying it? Our specialized approach builds consensus among key stakeholders and creates a “sticky” brand — with a distinctive voice, positioning, and messaging framework that sets your business apart.

Branding, Naming, & Visual Identity

Whether you’re a startup or an evolving brand, we can help you make an indelible impression with a distinctive name, logo, and brand system that are built to last.

For example, the brand system we developed for Roku remains as fresh today as it was at the company’s inception.

Pitches, Presentations, & Collateral

We’ll craft a consistent, compelling brand narrative that resonates with each of your audiences — taking you from seed and series rounds to board presentations, sales materials, collateral, and more.

Digital, Social Media, Events, & More

We can manage and optimize your social and digital media, websites, photography/video, content marketing, events, PR agencies, and a whole lot more. Just ask us!

For example, we developed a content strategy that grew Snickerdoodle’s engagement by more than 700% in just a few months.

Selected Clients

Our wide-ranging expertise includes B2B, B2C, startup-to-acquisition, strategic marketing, communications, advocacy, and everything in between.

Work with us

Our customized solutions are based on years of startup and growth experience, so we know what sticks — and what doesn’t. Let’s talk about what Glue Strategies can do for you.

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